The 6-Leak Framework — where you lose revenue
The six leaks are not random — they are systemic holes that repeat across every B2B company from PLN 20M to PLN 500M revenue. Only their depth and combination differ.
Leak 1: Attribution Blindness
You don't know which campaigns generate closed deals. Effect: you optimize for clicks and MQLs, not revenue. Marketing budget disappears into vanity metrics.
Leak 2: Response Decay
Research shows a 21x drop in conversion after 1 hour from inquiry. Most B2B companies respond in 24h. This is direct revenue loss.
Leak 3: Lead Graveyard
15-30% of CRM leads were never contacted. This is marketing budget converted into dead database entries.
Leak 4: Pipeline Leakage
71% of deals are lost between proposal and negotiation stages. No follow-up cadence, no objection handling.
Leak 5: Data Decay
CRM data decays at 20-30% per year. Dirty data = wrong decisions = lost deals.
Leak 6: Forecast Fiction
Forecast deviation >20% means managing on fiction. Consequence: wrong resource allocations, end-of-quarter surprises.
What does the Revenue Leak Audit report contain?
The audit output is not a list of recommendations — it is a leak map with PLN values, prioritization by revenue impact, concrete technical and process recommendations, and a 90-day fix roadmap.
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Check which leaks affect your company — free Revenue Leak Self-Check