Revenue Leak Self-Check

6 Revenue Leaks we check:

Attribution Blindness · Response Decay · Lead Graveyard · Pipeline Leakage · Data Decay · Forecast Fiction

5 min · No signup

Question 1/6

Do you know exactly which Google Ads campaigns generated closed deals in the last 90 days?

The 6 Revenue Leaks Explained

1. Attribution BlindnessYou don’t know which campaigns generate actual closed deals — so you’re optimizing for vanity metrics, not revenue.

2. Response DecayResearch shows a 21x drop in conversion when lead response exceeds 1 hour. Most B2B companies respond in 24h.

3. Lead Graveyard15-30% of CRM leads are never contacted. They represent real budget spent on demand gen — then abandoned.

4. Pipeline Leakage71% of deals are lost between proposal and negotiation. Usually due to poor objection handling and no follow-up cadence.

5. Data DecayCRM data decays at 20-30% per year. Dirty data means wrong decisions, missed follow-ups and inaccurate forecasts.

6. Forecast FictionA forecast deviation above 20% means you’re managing on fiction. Typically caused by a combination of all 5 leaks above.