PIPELINE VELOCITY REVIEW · 45 MIN0–5 minVelocity Score5–15 minVariable analysis15–30 minTop 5 deals30–40 minBlockers40–45 minCommit
The Pipeline Velocity Review agenda — 45 minutes

How Pipeline Velocity Review differs from pipeline review

Traditional pipeline review: "tell me about each opportunity". Pipeline Velocity Review: "what changed in Sales Velocity vs last week and why?"

The key question is always: Which of the 4 variables (L, WR, ADV, SCD) changed this week?

Exact Agenda (45 minutes)

0-5 min: Sales Velocity Score

Compare V this week vs last week. Are we growing or declining? By how much?

5-15 min: Changes per variable

Leads: how many new MQL/SQL? Win Rate: how did closes go? Deal Value: is ADV growing or declining? Cycle: where do we have stalled deals?

15-30 min: Top 5 deals requiring action

Only deals requiring a decision or action. Not status reporting — specific next steps with owner and date.

30-40 min: Blockers and escalations

What is blocking pipeline? What requires escalation to leadership or another department?

40-45 min: Commit for next week

What specific actions will we take to increase Sales Velocity by next week?
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