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Infographic: 6-Leak Framework — Where B2B Companies Lose Revenue
AI Image Prompt (click to expand)

Create a vertical funnel infographic on dark navy (#080f1e) background. Show 6 stages of a leaking sales funnel, each labeled: 1. Attribution Blindness, 2. Response Decay, 3. Lead Graveyard, 4. Pipeline Leakage, 5. Data Decay, 6. Forecast Fiction. Each stage has a „leak” visually draining revenue (shown as gold droplets). The funnel gets narrower at each stage. Gold (#c8912e) accents, clean B2B corporate style, Montserrat font.

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The 6-Leak Framework — where you lose revenue

The six leaks are not random — they are systemic holes that repeat across every B2B company from PLN 20M to PLN 500M revenue. Only their depth and combination differ.

Leak 1: Attribution Blindness

You don’t know which campaigns generate closed deals. Effect: you optimize for clicks and MQLs, not revenue. Marketing budget disappears into vanity metrics.

Leak 2: Response Decay

Research shows a 21x drop in conversion after 1 hour from inquiry. Most B2B companies respond in 24h. This is direct revenue loss.

Leak 3: Lead Graveyard

15-30% of CRM leads were never contacted. This is marketing budget converted into dead database entries.

Leak 4: Pipeline Leakage

71% of deals are lost between proposal and negotiation stages. No follow-up cadence, no objection handling.

Leak 5: Data Decay

CRM data decays at 20-30% per year. Dirty data = wrong decisions = lost deals.

Leak 6: Forecast Fiction

Forecast deviation >20% means managing on fiction. Consequence: wrong resource allocations, end-of-quarter surprises.

What does the Revenue Leak Audit report contain?

The audit output is not a list of recommendations — it is a leak map with PLN values, prioritization by revenue impact, concrete technical and process recommendations, and a 90-day fix roadmap.

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Check which leaks affect your company — free Revenue Leak Self-Check

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